Incentive 4

AM00000090000005431 15: 2012 § Leave a comment

Incentive 4 by Johannes Rigal

Go to Google Image Search.

Enter the following:

“home photography”
“urban home”
“urban home photography”
“unheimlich” [1]

See what appears, see if it makes sense, see if you can use it, see if you reject it.

[1] “unheimlich” in German is best literally translated as “unhomely” although the best translation certainly is “uncanny”. For an investigation of the word (and an extension to this incentive) see Sigmund Freud’s “The Uncanny”.


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